Tips for writing a meaningful and effective equal opportunity employer statement, including real examples and writing prompts.
                  
                
                
                  
                
              Employer Branding
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Diversity
                    
                  
                
                
                  
                    How Shaw Communications shares its inclusive culture with candidates
                  
                
                
                  
            
          
                    Congrats to Textio Inspiration Award winner, Shaw!
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    Get certified in Inclusive Employer Brand: New in Textio U!
                  
                
                
                  
            
          
                    Announcing Textio U’s newest certification
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    Textio and Kelly win Stevie International Business Award
                  
                
                
                  
            
          
                    Kelly honored with “HR Team of the Year” award for work with Textio
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
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                    How a workforce solutions company’s corporate recruiting team refined their candidate experience
                  
                
                
                  
            
          
                    Kelly® ensures every touchpoint for candidates and employees reflects their values
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    To build an inclusive culture, hire people who value inclusion
                  
                
                
                  
            
          
                    Textio now offers insights on the language of inclusion in your employer brand content
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    How a leading biotech company transformed its employer brand language
                  
                
                
                  
            
          
                    Amgen showcases their collaborative employee experience with Textio
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    5 things talent acquisition and recruiting teams can do when hiring is slow
                  
                
                
                  
            
          
                    Tackle these projects today, to set your team and company up for success tomorrow
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Case study
                    
                  
                
                
                  
                    How a 92-year-old insurance brokerage transformed and scaled its employer brand
                  
                
                
                  
            
          
                    How Gallagher uses Textio to empower recruiters, scale smarter, and write in one voice
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    How to build an authentic employer brand
                  
                
                
                  
            
          
                    Standing out from the crowd with the strength of your values
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    Empathetic recruiting: how to be considerate (but still compelling)
                  
                
                
                  
            
          
                    Reaching out with compassion—and getting a response
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    Growth-mindset language is (still) better for employer brand
                  
                
                
                  
            
          
                    Four years on, the data still supports using growth-mindset language
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    Employee engagement in a WFH world: what to know
                  
                
                
                  
            
          
                    How to support a newly remote workforce, based on language data
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Diversity
                    
                  
                
                
                  
                    4 overlooked types of bias in business writing
                  
                
                
                  
            
          
                    How implicit bias shows up in (and upends) everyday work writing
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Diversity
                    
                  
                
                
                  
                    It starts with the message you’re sending
                  
                
                
                  
            
          
                    How the County of Los Angeles is changing its candidate pipeline with language
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    Employer branding: how to write your best talent content
                  
                
                
                  
            
          
                    Follow these best practices borrowed from the world of content marketing to give your talent brand the boost it needs
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    How to describe your company culture
                  
                
                
                  
            
          
                    Find your true company values—and the right words to express them
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    Recruitment marketing: 5 campaign tips from a marketer’s playbook
                  
                
                
                  
            
          
                    Answer these five questions to build a powerful recruitment marketing campaign
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    How to create an employee value proposition
                  
                
                
                  
            
          
                    A step-by-step guide to writing an attractive and authentic EVP
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    Recruit like a marketer: Getting creative to beat the competition [Webinar]
                  
                
                
                  
            
          
                    Hear from talent acquisition executives at Textio and Glassdoor on how to leverage marketing strategies to recruit top talent
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    Building company culture as you grow: a video series
                  
                
                
                  
            
          
                    An insightful exchange on culture and brand between The Muse CEO Kathryn Minshew and Textio CEO Kieran Synder
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    Find out how the language in your employer brand is really working
                  
                
                
                  
            
          
                    With this new feature, your hiring teams can streamline their workflow for writing on-brand job posts without relying on stale old templates
                  
                
                
                  
                
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    Job Description Software: What It Is and Why It Matters For HR
                  
                
                
                  
            
          
                    Learn how job description software transforms hiring – improve clarity, inclusivity, and efficiency in your recruiting process. Discover features to look for, common pitfalls, and how Textio helps with real-time language insights.
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    Hiring well, when so few are looking
                  
                
                
                  
            
          
                    Four proven strategies to help you hire the best people during the worst talent crunch
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    Your job ads are your brand
                  
                
                
                  
            
          
                    Your job ads are your brand. Job postings are the front line of the talent wars—make sure they sell your employment brand.
                  
                
                
                  
                
              
              
            
            
              
                
                  
                    
                      
    
      
        
        
        
          
        
          
        
          
        
        
        
          
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
        
        
        
          
        
          
        
          
        
        
        
      
    Employer Branding
                    
                  
                
                
                  
                    What cities are “competitive?”
                  
                
                
                  
            
          
                    What cities are “competitive?” 8 places where competitive language is good or bad in job posts.
                  
                
                
                  
                
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